Did anyone see the Verizon wireless commercial featuring their new LG DARE phone?

Well if you haven’t it features a boy passing a junkyard. He suddenly spots a phone being guarded by these two chained sleeping pit bulls. He jumps the fence wanting to touch it. The dogs wake, growl and charge towards him. Just as he gets to the dumb ass phone the dogs’ chains end.

Verizon chose to air this gem of a piece during the All Star Game which has an estimated 5 million viewers. Lovely Verizon! Once again the message that pit bulls should be feared is crammed down our unsuspecting throats.

You would think after all that has happened this year, the victimization and torture of pit bulls linked to professional sports, they wouldn’t have dreamed of interjecting such an image.

Seeing a slick representation of a man saved from vicious pit bulls compels me to highlight a pit bull saved from vicious men.

Blossom

Unlike Verizon’s glossy rich television promotion there is nothing appealing about this image.

Ahhh but Verizon wants us to believe there is refuge to be had. And they’ve got it. Come and get it - if you dare.

I ask you - where is a pitties refuge?

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I tried to find a link to the commercial and I must say that it made me really happy to see that everywhere I went the video had been pulled. Yay!

Give Verizon a piece of your mind and sign the Make Verizon Accountable. Can They Hear Us Now? petition.

Additionally here are some links to Verizon’s peeps.

Lowell McAdam, President & CEO

John Harrobin, Vice President of Advertising 908-559-8311 (give him a jingle)

Verizon Wireless National Corporate Contacts

*** It is important to mention that Verizon Wireless and Verizon Communications are two different companies. Please be sure to direct your comments to Verizon Wireless. ***

I ran across this blurb from a letter another concerned citizen sent to Verizon. I am posting it because I really liked what she had to say.

In the Dare phone commercial there are two pit bulls with cropped ears, made to look mean and like something to be feared. Pit bulls are gentle, loving and loyal dogs. They are not born with cropped ears or a drive to kill. Irresponsible owners beat these dogs into monsters. By using Pit Bulls in this way, your commercial furthers the stereotype that Pit Bulls are vicious killers deserving of our fear. Verizon is perpetuating a negative image that thousands of rescue workers and dog lovers across the country fight to undo everyday.

Filed under: In the News